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Case Studies

A focus on luxury and low- maintenance living

Project Name

McConaughey Place

Architect

Platinum Design Architects

Developer

CURO Property Solutions

Location

Ormiston, Brisbane, QLD

Builder

Bluewood Homes East Brisbane

Distributor

Hudson

Project Type

31 Townhouses

A RESORT-STYLE DEVELOPMENT COMPETES ON VALUE AND SPACE, CONVENIENCE AND COMFORT

Within a stone’s throw of the many amenities of Ormiston, McConaughey Place takes medium-density development to new levels of luxury. Thanks to their high-quality finishes inside and out, these spacious townhouses have been a big hit with downsizers and professional couples seeking stylish, low-maintenance homes.

 

MEETING DEMAND FOR MORE STYLE AND LESS MAINTENANCE

In their planning and research for McConaughey Place the project team came up with some very clear goals for the development. In order to meet the needs of future owners, they were looking to dial up the luxury and attention to detail without going beyond budget. Minimal maintenance is also a high priority for their target market so all build materials needed to be top performers for quality and durability.

“Our market is predominantly downsizers and young couples,” says Eric Kritzinger, Director of Bluewood Homes East Brisbane. “They have an eye for design but also want something that’s easy to keep looking good so they can spend more time enjoying their home and lifestyle. You can’t go past the materials from James Hardie to meet both these expectations.”

COMPETING ON QUALITY AND COST

Providing premium projects like McConnaughey Place for a reasonable budget, is central to the whole approach at Bluewood Homes East Brisbane. “We aim to up the ante compared with other new homes available in the area,” says Eric. “Essentially we create bigger and better alternatives that can still compete on price. So we’re very careful to select the right materials to build something that will stand out without breaking the bank. Not only is James Hardie cladding stylish, consistent and reliable, it’s also easy and cost effective to install. That means less time on site for trades which is another win for delivering these premium homes for a lower cost.”

DELIVERING MORE SPACE ON EVERY LEVEL

Another way the Bluewood team deliver value for money is in maximising available land to deliver substance and scale in floor plans. “The dimensions in the McConaughey Place homes are unrivalled by any similar developments in the area – between 220 and 280 m2 in total,” says Eric. “We can offer more space in the open plan living areas because we’ve delivered extras in other parts of the home. Spanning the frontage on the ground level you’ll have an oversized double garage, entryway and either a complete room or a study nook.”

“By using James Hardie lightweight materials on the upper level we gain even more internal floor space. Buyers definitely appreciate the extras this brings, whether it’s the king size master suite complete with WIR or an extra TV lounge and the outdoor spaces are just as generous. Overall these homes dwarf the floor plan and inclusions you would normally expect in a townhouse.”

COMPETING ON QUALITY AND COST

Providing premium projects like McConnaughey Place for a reasonable budget, is central to the whole approach at Bluewood Homes East Brisbane.

“We aim to up the ante compared with other new homes available in the area,” says Eric. “Essentially we create bigger and better alternatives that can still compete on price. So we’re very careful to select the right materials to build something that will stand out without breaking the bank. Not only is James Hardie™ cladding stylish, consistent and reliable, it’s also easy and cost effective to install. That means less time on site for trades which is another win for delivering these premium homes for a lower cost.”

DELIVERING MORE SPACE ON EVERY LEVEL

Another way the Bluewood team deliver value for money is in maximising available land to deliver substance and scale in floor plans.

“The dimensions in the McConaughey Place homes are unrivalled by any similar developments in the area – between 220 and 280 m2 in total,” says Eric. “We can offer more space in the open plan living areas because we’ve delivered extras in other parts of the home. Spanning the frontage on the ground level you’ll have an oversized double garage, entryway and either a complete room or a study nook.”

“By using James Hardie lightweight materials on the upper level we gain even more internal floor space. Buyers definitely appreciate the extras this brings, whether it’s the king size master suite complete with WIR or an extra TV lounge and the outdoor spaces are just as generous. Overall these homes dwarf the floor plan and inclusions you would normally expect in a townhouse.”

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