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Case Studies

A lightning fast build delivers nearly 100 homes in 18 months

Project Name

View Road Town Houses

Architect

Bruce Henderson

Developer

Mega M Group

Location

Springdale,VIC

Builder

TownLiving by Metricon

Distributor

Various

Product

THIS BRAND NEW TOWNHOUSE PRECINCT BRINGS CONTEMPORARY HOMES TO AN ESTABLISHED SUBURB

Located at the foot of the stunning Dandenong ranges and just over 20km from Melbourne’s CBD, it’s no wonder Springvale is a popular spot for home buyers. With some smart design and planning, TownLiving by Metricon have very quickly brought to market a range of integrated townhouses, providing a popular alternative to established homes on the market.

RARE FIND IN A POPULAR RESIDENTIAL HUB

After snapping up a former Dandenong council site in Springvale, TownLiving by Metricon and their project team immediately got to work on a planto bring modern homes to this desirable suburb. “This community has plenty of buyers who prefer a modern, low-maintenance home,” says Andy Bilgen, Business Development and Operations Manager for TownLiving by Metricon. “Normally you’d have to go further out from Melbourne to one of the brand new developments to find this type of property. So there was great value for us in maximising yield on a site like View Road as we knew they’d be popular. We pre-sold 80% before construction even began, thanks to a very effective marketing campaign.”

BRINGING VARIETY TO THE STREETSCAPE WITH MIXED MATERIALS

Making sure prospective buyers could appreciate the high quality architectural design was a very important part of the marketing campaign for these properties. “Because of the dimensions of the site, all 98 properties were arranged in two continuous rows on each side of a central access road,” says Andy. “So we applied a combination of materials to change things up. Axon and Matrix from the James Hardie cladding range are ideal for delivering this variety in a material that’s very easy to handle and apply. From just a few different products we’ve create a whole range of distinctive features for these contemporary façades.”

CLADDING CHOICE IS A CLEAR WINNER FOR SPEED AND CONVENIENCE

As a large scale construction business, Metricon always invest significant research and development time in a project like View Road. “When we’re designing any home we look carefully at buildability to ensure construction will be as fast and effective as possible,” says Andy. “The design team consult the construction team on how easy or difficult it’s going to be to work with their proposed plans and materials schedule.”

“We always get good feedback on James Hardie cladding because it accelerates the whole construction process. It’s robust and easy to handle with minimal risk of damage before or after install. It’s up and painted in no time so you’re very quickly off the scaffold looking at a clean, quality finish. On this particular project we finished the 98th house just 18 months after starting the first one.”

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